Help your customers drive demand for the modern digital workspace.
A modern digital workspace is more than initiatives based solely on technology, tools, or operations. It’s a transformational effort that requires a new way of thinking.
Drive awareness, enablement and opportunity within your customers with a strategic marketing approach.
Market Opportunity
In 2020 we have seen flexibility, choice and a need for convenience and self-service solutions expedite IT decisions. The need for agile, user-centric solutions has aggressively defined the need for a digital workspace strategy in every organization.
This fundamental change in the way end-user services are delivered, means your customers will need help defining their digital workspace strategy.
However, a digital workspace is more than initiatives based solely on technology, tools, or operations. It’s a transformational effort that requires a new way of thinking.
Drive market campaigns to help empower the decision maker to help you gain profitable return.
Marketing Campaigns
Each campaign is ready for you to deploy to market and start to create awareness and opportunity through customer empowerment:
Business Continuity
Campaign
Help your customers enable remote workforces with a digital workspace experience and allow IT to quickly provision virtual desktops and application across on-premises, hybrid and multi-cloud environments with Horizon 7 and Horizon Cloud.
Employees First
Campaign
Use this thought-leadership campaign to generate demand and priority for Workspace ONE, an intelligence-driven digital workspace platform.
Modern Management Campaign
Build awareness and generate demand around digital workspace solutions by driving customer acquisition of new target prospects and new buying centres deploying Windows 10.
Zero Trust Security Campaign
Tackle Microsoft Office 365 deployments with VMware Workspace ONE®. A digital workspace platform accelerates the value returned on Office 365 and streamlines adoption of SaaS apps while limiting data loss and elevating IT organizations to focus on employee experience.
An Explosive Market
Rapid growth of enterprise-owned and BYO endpoints is driving adoption of employee-centric contextual called unified workspaces.1
$16.28B
2021 digital workspace market.2
$18.06B
2021 digital workplace transformation market.2
(1 Gartner, Inc. “Embrace Unified Workspaces to Deliver on Your Digital Workplace Vision.” October 2016. 2Markets and Markets. “Workplace Transformation Market by Type of Services (Enterprise Mobility & Telecom, Unified Communication & Collaboration, Workplace Upgrade & Migration, Field Services, and Service Desk), Organization Size, Vertical, and Region – Global)
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