Main auditorium ISENSE
09:30 - 09:55
Keynote: Building Success in the AI Future with Arrow

Artificial intelligence (AI) is not just a buzzword, it is a reality that is reshaping the world as we know it. In this presentation, we will show you how Arrow, a global leader in technology solutions, can help you unleash the power of AI and bring innovation to your customers.
Brendan Murphy
Global Director of Public Cloud
09:55 - 10:25
Keynote: AI today and tomorrow
Practical view on what we do today with AI and how the future looks like
Mervi Airaksinen
Managing Director
10:40 - 11:00
Accelerate your organization with NVIDIA – the engine of AI
NVIDIA pioneered accelerated computing to tackle challenges no one else can solve. We engineer the most advanced chips, systems,
and software for the AI factories of the future. The rapid advancements in Generative AI have now sparked the iPhone moment of AI. Learn more about how our work is transforming the world's largest industries and profoundly impacting society.
Martin Westblom
OEM Enterprise Manager Nordics
11:05 - 11:25
Every company is a data factory
Unstructured, semi- and structured data. Internal & external data sources... How to keep up with the data and make it available for todays and tomorrow’s applications, focused on AI & analytics. Join to hear how NetApp can help solve these challenges.
Ismo Puuronen
Technical Sales Manager, Arrow
12:05 - 12:30
Keynote: AI for Business with IBM watsonx – What does that mean for you and your business?
Generative AI has taken the world by storm, but how do we approach it in our businesses? What are the risks and considerations? What is the perspective? Hear how IBM, our clients and partners approaches AI with watsonx.
Thomas Christensen
Ecosystem Executive & Director, IBM Northern, Central and Eastern Europe
13:00 - 13:20
How do you scale your Data Mountains?
The mountain of data in your current data protection repositories is growing every day - in silos across a number of different platforms. Where will you be in 5 years? What do you know about the data? Is it secure? What are the effects of losing it? Mark will talk you through these challenges, and envision how you can use innovations such as Artificial Intelligence against that data mountain, how you can implement a long term Data Security & Management vision, how to be compliant to European regulations such as DORA, and how you can become Cyber Resilient.
Rune Sund
Regional Sales Director
13:25 - 13:45
Innovation in an Open Source context
How Red Hat looks at the future from the point of view of Open Source and where it is going.
Axel Saß
Chief Architect CTO
14:15 - 14:40
Keynote: Harmonizing Security Architecture for Clarity and Compliance in the EU Landscape
This session will explore methods for maintaining visibility and coherence across numerous systems to pinpoint and mitigate real threats. Additionally, we'll examine how operational simplicity can not only streamline security efforts but also aid in meeting the expanding array of EU regulatory requirements, ensuring both protection and compliance.
Christoffer Callender
Regional CTO, EMEA North & FSI Markets
15:35 - 16:00
Keynote: Future ready?
With virtually any business relying on IT to deliver and innovate as an accelerator and survival mechanism, how do we make sure we make the right principal choices, helping us accelerate into the future, instead of lacking capabilities and getting stuck in what we have always done.
What am I hearing from our customers, partners and peers, and which choices have we made to be a part of the solution both now and the future.
Rasmus Rask Eilersen
Director for Solutions Engineering in Denmark, Norway and Finland
Breakout auditorium 4
10:40 - 11:00
Winners solve business problems - how AWS customers lead the way with GenAI and data
What will your business look like 5 years out? How can you best leverage the latest technology such as GenAI to reinvent your business and make your operations more efficient? We’ll look beyond the hype into some real-world impactful AI success stories from AWS customers and how you will succeed. Technology keeps evolving, but winners know what they want to achieve and that is why they can orchestrate any new tech to support their business.
Kirsi Louhelainen
Manager, Solutions Architecture
11:05 - 11:25
Future Proof Your Data: A Blueprint for AI Success
The promise of AI offers tantalizing benefits, but realizing its full potential requires a thoughtful data strategy to make sure the right data is returned to the right audience at the right time, avoiding inaccurate responses. Learn how to build AI trust through transparency and control, and accelerate ROI on AI investments, gaining confidence to get ready and adopt Copilot for Microsoft.
Lisa Hedlund
Distribution Business Manager for the Nordics & Baltics region
11:30- 11:50
Next-Gen Storage: S3 Object Storage's Journey to an AI-Ready Datalake
Discover the transformative journey of S3 object storage, advancing from archival and backup tiers to a primary repository powering Data Lake House environments for sophisticated data strategies. Seize control and optimize your data's potential with an AI-ready, multi-tenant, secure hybrid datalake, essential for your S3 applications in the ever-evolving realm of data sovereignty and decision-making.
Adam Dagnall
Senior SE Director
12:35 - 12:55
Unleashing the Power of Gen AI: Navigating Future Possibilities with Dell Technologies
Join us for an inspiring insights as we explore the transformative potential of Generation AI (Gen AI) and how Dell Technologies is at the forefront of enabling organizations to harness its capabilities. Discover how Gen AI is reshaping industries, revolutionizing customer experiences, and driving innovation, and learn how Dell Technologies' cutting-edge solutions are empowering businesses to thrive in this AI-driven era.
Rasmus Ølbye
Sales Director - Server, Storage & Network solutions
13:00 - 13:20
Mastering Risk Management to Fuel Effective AD Security Investment
This session explores the pivotal role of leveraging Risk Management components to justify investments in Identity Threat Detection and Response (ITDR) alongside Active Directory Threat Detection and Response (AD TDR) using a ransomware event as an example.
Bastiaan Verdonk
Principal Technology Strategist
13:25 - 13:45
How do we at Nutanix help our customers and partners,  succeed in their Private “Hybrid” Cloud journey
Choice is an important aspect in life,  that we all are looking for (whether it is on personal level or work-related).  At Nutanix, we are all about providing you choice, to help you achieve your goals within your Software-Defined Private Cloud, or within a Hybrid Multicloud design/architecture. With some real-world examples, we will give you a clear insight into what we can provide now, in terms of these choices for any workload and be ready for the future on our platform.
Stefan Verbist
EMEA Channel Solution Engineer Northern & Eastern Europe

13:50 - 14:10
What AI in Networking can do for you?
This session will cover current and future state of AI in networking and how our recently released AI-Native platform delivers exceptional user and administrator experiences by leveraging AIOps. In addition, we will cover our innovation in the field of AI in networking and real-world customer success stories.
Ilpo Mäkinen
Senior Lead Sales Specialist

14:45 - 15:05
Securing Apps and APIs Everywhere
Web apps and APIs are targeted to exploit vulnerabilities, abuse business logic, and bypass access controls—leading to data breach, account takeover, and downtime that can devastate your business. In order to effectively mitigate these attacks, you need comprehensive, consistent security that protects your entire digital business.
Alfredo Vistola
Senior Global Solutions Architect - Security
15:10 - 15:30
HPE Aruba Networking – Security First, AI powered Networkin
Turn your network into your most powerful security solution. Deliver secure, distinctive experiences from a Zero Trust, AI-driven foundation.
Lauri Hämäläinen
Account Manager
Breakout auditorium 5
10:40 - 11:00
Data protection 101
Jari and Jussi will go through 10 questions that you might have not dared to ask.
We will help you to understand the fundamentals of Data Security everywhere.
Jari Cederberg
Senior Sales Engineer
Jussi Kolehmainen
Territory Account Manager
11:05 - 11:25
Virtualisation as a strategic solution for your organisation - Benefits and considerations
Virtualisation is often used tactically to address application and security challenges. Come and hear the benefits of virtualisation as a strategic solution when the entire organisation moves to work on a Citrix platform. You'll also learn how you can get NetScaler and XenServer with no cost to your organization!
Matti Haapala
Principal Account Technology Strategist, Nordics

11:30 - 11:50
Are you Data Resilient?
True cyber resilience starts before the attack — and never ends. Learn how Commvault can help you with being data resilience.
Magnus Sletteng
Principal Sales Engineer, Nordics
12:35 - 12:55
Securing next generation IT/OT networks through intelligent Network Visibility
You cannot protect what you cannot see : today's hybrid networks are full of blind spots, leaving dozens of doors open to malicious attacks. In this session, you will learn how a well-designed network visibility architecture can help implement Zero Trust Security
Kevin Berry
Solutions Engineer
13:00 - 13:20
Mitigating Risk through Exposure Management
The risk level for organizations have never been higher - learn how Tenable can minimize exposure in every environment at massive scale with a world-leading platform.
Robin Duvfors
Territory Manager, Sweden and Finland
13:25 - 13:45
Druva - Data Resiliency Cloud
Why would you install, manage and maintain Software and Infrastructure to protect your data when this is exactly what the Ransomware Groups are wanting you to do? Hear about Finnish Companies that have embraced an Ultra Secure cloud SaaS approach that not only backups up their data, but provides visibility, analytics and a 100% Guarantee to clean data restoration.
Martin Edwards
Technical Lead, Partners & Distribution EMEA
13:50 - 14:10
Introducing an affordable SOC Service that delivers immediate value
Join us to hear how Arrow, in collaboration with Microsoft, has developed a streamlined SOC (Security Operations Center) service that is affordable for all types of organizations. This service is specifically designed to address the most commonly targeted attack vectors and effectively mitigate risks.
Rick Gray
Head of Cyber Security
Meridian IT
14:45 - 15:05
Innovations behind “The Future of Entertainment” and “Next Gen Cloud Data Mobility”
The spectacular new entertainment Sphere in Las Vegas is pushing the boundaries of IT & technology for amazing visual and audio experiences.  Also learn about the future of Hybrid Cloud with new full data mobility to ease up the Cloud Native application journey using latest AI operations.
Tony Franck
EMEA Technical Expert Cloud and Virtualization
15:10 - 15:30
Learn about Arrow Cloud Backup services
Discover the transformative journey behind the Arrow Cloud Backup services, unraveling the innovation of M365 and Object Storage data protection. Join us as we explore the inception of Arrow’s cloud backup for 365 and Object Storage  – both with simplicity at the core.
Gregor Frimodt-Møller
Anycloud Group CEO

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