At Arrow, we act as an extension of your business. From commercial strategy and technical pre-sales to marketing, renewals and professional services, our dedicated Microsoft team works alongside yours to help you deliver more for your customers. Whether you’re refining your go-to-market approach, improving profitability or developing new service offerings, Arrow provides the people, tools and platforms to make it happen.
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Working in Partnership with Arrow
Arrow: An Extension of Your Business
We believe partnership should feel seamless. Our teams work as an extension of yours, combining expertise across sales, technical, marketing and professional services to strengthen your Microsoft practice.
Your Arrow team includes:
- Commercial and Sales Support: From quoting to strategy execution, ensuring you have access to the right resources, incentives and renewals planning to enhance profitability.
- Technical Pre-Sales: Supporting your daily customer queries, strategy sessions and technical enablement to keep your teams ahead.
- Marketing Expertise: Campaign planning, co-branded content and demand generation to drive pipeline and strengthen your brand.
- Professional Services: Dedicated support to scope, deliver and scale professional services for your customers.
ArrowSphere: Empowering You to Scale
ArrowSphere brings your cloud operations together in one place, helping you choose, manage and scale your cloud business with visibility across Microsoft and multi-vendor solutions.
- Single-pane cloud management with automated billing and analytics
- AI Assistant for renewal insights, sales opportunities and business health updates
- FinOps, SecOps and GreenOps dashboards to help control costs, strengthen security and manage sustainability goals
ArrowSphere Assistant: Your AI-powered business companion
Built into ArrowSphere Cloud and powered by Microsoft Azure AI, ArrowSphere Assistant analyses your cloud business and provides intelligent, actionable insights to help you make faster, more informed decisions.
What it does:
- Identifies new business opportunities and areas for efficiency
- Provides daily updates and guided “hot spots” for focus
- Generates reports, emails and summaries directly from your data
- Supports your teams with demos, step-by-step training and guided learning paths
- Applies generative AI to customer insights, visualising trends and uncovering growth potential
ArrowSphere Assistant helps you run a faster, smarter and higher-performing cloud business.
Customer Portal
The ArrowSphere Customer Portal is a white-label, self-service marketplace that allows your customers to manage their own subscriptions while keeping you in full control.
Key features:
- Create and customise your own marketplace with vendor and in-house solutions
- Define pricing and promotions per SKU or customer
- Provide customers with real-time usage data and analytics
- Empower customers to adjust licences, track IaaS consumption and make informed purchasing decisions
- Configure branding, colours and content to match your identity
The Customer Portal helps you reduce admin effort, strengthen customer satisfaction and increase revenue
The Cloud Amplification Programme (CAP)
Created by leading cloud specialists, Arrow’s Cloud Amplification Programme (CAP) helps you assess your cloud maturity, define your goals and accelerate growth.
Key benefits:
- Free cloud maturity assessment to establish your baseline
- Personalised growth plan aligned to Microsoft opportunities
- Specialisation badges and recognition for capability development
- Ongoing Arrow support and monitoring to track success
- Tailored training, enablement and deliverables to help you scale
Start your CAP journey to increase capability, improve competitiveness and unlock new opportunities with Microsoft.
Webinars and Events to Keep Your Microsoft Knowledge Moving
Arrow delivers a full, year-round schedule of webinars and events designed to keep your teams informed, skilled and ready to support your customers. These sessions cover everything from Microsoft product updates and technical deep dives to go-to-market planning, sales strategy and best practice guidance. Our events are led by Arrow specialists and industry experts, and are created to support your ongoing growth as an Arrow Microsoft partner.
All Arrow webinars are delivered through Cloud Champion, Microsoft’s official platform for partner enablement. To join live sessions or view the on-demand library, you will need a Cloud Champion account.
Workshops and Specialist Sessions
Alongside webinars, we offer a range of structured workshops that support both technical and commercial development. These workshops help your teams build capability in Microsoft solution areas, refine strategy and strengthen customer outcomes.
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