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VMware Explained Video Series

Welcome to the VMware Explained video series. This collection of bite-sized interviews is designed to give you a quick overview of a range of key topics, with new videos about the benefits of VMware Aria and vSphere+ recently added.

You’ll also learn about Arrow and VMware’s close relationship and the benefits this brings for channel partners looking to solve customers’ most pressing technology challenges and grow a profitable business in a competitive market.
VMware Aria 
Many businesses perform tasks with tools that lack integration with each other and across clouds, leading to operational complexity and business risk. Listen to Pat Coggins, Partner Solutions Engineer at VMware, explain how VMware cloud platform, Aria, delivers operational consistency that allows customers to leverage the existing tools and processes they are currently using, without the risk.

Pat and Business Development Manager at Arrow, Khara Millar, also discuss the benefits of Aria for partners and how Arrow can support them. Sign in to Partner Connect to access the enablement pack for Aria, or CMA or visit the VMware webpage for more information.
VMware vSphere+ 
As the world embraces digital technologies, how is VMware supporting customers who are unable or finding it difficult to move to the cloud? EMEA Partner Go to Market Lead at VMware, James McCord, talks you through the benefits of vSphere+, a multi-cloud workload platform subscription service for businesses operating on-premise environments.

Mark Fuller, Business Development Manager at Arrow, also explains how Arrow’s range of value-added services can help partners maximise their chances of success. Sign in to Partner Connect to view the vSphere+ enablement pack or explore the Partner Demand Centre to access the Modern Workloads campaign. You can find out more about vSphere+ and its benefits here.
Arrow Professional Services 
The prospect of building out your own service capabilities can be daunting. John Gordon, Arrow Professional Services Growth Lead, explains how Arrow’s range of award-winning value-added services and the channel-friendly Arrow Authorised Partner Programme (AAPP) can help you quickly fulfil projects and branch out into new markets.

Learn more here.
VMware Partner Enablement 
As businesses evolve, how is VMware adapting its enablement to give partners the tools they need to keep up with these changes? Listen to Linda Smith, Director of EMEA Partner Enablement at VMware, as she explains the many resources available to help partners go to market, including the updated Partner Connect Programme, Partner University, Empower, Arrow’s VMware Certification courses, Partner News Enablement.
VMware Carbon Black 
Carbon Black expert, Alex Lee talks you through the trends and conversations he’s currently having with customers and partners.

He also explains why Carbon Black on vSphere is an opportunity for partners to build their security practice and offer customers advanced workload protection for the modern data centre. Learn more here.
Importance of Partners 
With tens of thousands of partners worldwide, VMware, supported by Arrow, is building a new multi-cloud ecosystem that means more freedom and control for your customers and more innovative ways for you to grow your business. Listen to Andy Corcoran, UK&I Channel Sales Director at VMware, as he talks about the importance of partners in helping customers unlock the full value of solutions.

Read the blog or learn more about how Arrow supports the IT channel here.
Marketing 
At Empower, VMware announced its Go-To-Market Play System (GPS) for VMware partners to meet the twin goals of delivering customer outcomes and increasing partner profitability. Discover how this single partner programme, which includes multiple business models and routes to market, recognises and rewards partner capabilities and performance and offers incentives designed to accelerate the transition to popular SaaS, subscription, and services-based business models.

Sign in to Partner Connect and download your GPS Plays from the Partner Demand Centre.
Sustainability 
Having Sustainability and Environmental, Social and Governance (ESG) strategies in place is critical for today’s businesses. VMware’s new 2030 Agenda works towards building a more sustainable, equitable, and secure future, while Arrow has taken action to reduce companywide Greenhouse Gas (GHG) emissions by increasing the percentage of hybrid and electric vehicles within the EMEA fleet, consolidating data centres, and installing renewable energy for Arrow facilities.

Learn more about VMware’s 2030 Agenda in this interview with VMware expert, David Merritt. See VMware’s Diversity, Equity and Inclusion Report. Download Arrow’s ESG Report.
VMware Cloud Services Provider Program 
Joining the VMware Cloud Services Provider Program (VCSPP) can help you benefit from consistent and predictable revenue, build long-term relationships with customers, and achieve major efficiency gains.

See how you can save costs by leveraging VMware as-a-service offerings without needing to run your own data centre and accelerate time-to-market. Learn more about the VCSPP by watching these short animations around VCSPP Benefits, VCSPP for MSPs, and VCSPP License Rental.
Why Arrow for VMware Business? 
As a premium authorised distributor and aggregator of VMware, Arrow can act as your catalyst for growth by helping you cut through the complexity of the VMware portfolio so you can quickly become a VMware expert.

Take advantage of our wide range of value-added services, including Professional Services, Sales and Technical Training, Marketing Support, Business Intelligence, and our award-winning cloud delivery and management platform, ArrowSphere. Learn More.
Get in touch
For more information on VMware products, promotions, and services, please contact the Arrow VMware Team at vmware.ecs.uk@arrow.com or complete the form below:
Get social with the Arrow VMware Team

The Arrow VMware team are currently active on LinkedIn, posting thought leadership pieces on a wide range of VMware topics like EMPOWER, VMworld, WorkspaceOne, Renewtrak, the latest cloud solutions, and much more.


Follow the team and join in the conversation.
Piers Tildesley
Business Sector Manager 
Piers is a sports fan – everything from motorsports to golf, tennis to cricket, and following his beloved Northampton Saints rugby team. Whether its actively playing or watching, you’ll always find him near a sporting arena of some form!
Thom Norman
Business Development Specialist
Marathon runner extraordinaire, ran 10 km per day for 100 consecutive days, raising money for Yorkshire Cancer Research.
Mark Fuller
Business Development Manager
Multi-talented Mark is an avid guitarist and part time Rock n’ Roller.
Joanne Lancaster​
Marketing Manager
With the South Pennines on her doorstep you’ll often find Joanne trekking up a hill or across a moor. When relaxing, the hills are definitely alive with the sound of music through Joanne’s love of musical theatre or a good TV period drama.
Beth Smith
Vendor Specialist – VMware
Beth is a creative person who spent 3 years studying Musical Theatre. She enjoys cocktail making and cooking for friends and family on weekends.
Khara Millar
Business Development Manager
Note taking, list making Khara is a self-confessed glitter addict. Her trusty blue pencil case is always at her side.  She’s never happier than when watching (and re-watching ) Mammia Mia.
Kerry Watkins
Vendor Specialist
Friendly and approachable, Kerry always has a smile on her face. Whether she’s booking her next trip away or skipping into the office on a Monday morning . You’ll often find her with a Morrisons salad bar in hand.
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