Arrow
A R R O W   W E B I N A R S
VMware Elevate Webinar Series
Unlock the private cloud opportunity and elevate your VMware Cloud Foundation 9 (VCF 9) skillset with our on-demand, VMware Elevate Webinar Series!

These five easy-to-absorb sessions with Arrow and VMware solution experts are designed to provide you with a clear roadmap to success with private cloud and Broadcom.
Why join?
Identify customer challenges and tailor VMware solutions effectively.
Leverage VMware tools to support diverse industry use cases.
Enhance customer outcomes with customised VCF 9.0 deployments.
Drive increased profitability through stronger customer engagement.
Identify new revenue streams with managed services.
Tune into our free webinars
Watch the sessions to gain a deeper understanding of the new offering and its key features and benefits, so you can move forward and start driving sales with confidence!
Click on your chosen session to start your journey!
Webinars
Why VMware Cloud Foundation 9?
Join our experts to see the latest VCF 9 updates, discover real-world use cases, and gain insights into the new private AI package. Learn about key customer benefits and how Arrow can help you grow, differentiate, and thrive within the VMware ecosystem.
Security and Compliance in VCF 9
Organisations want and need cloud, but public cloud has failed to deliver a secure and easy-to-control solution. 
Explore how to easily protect private cloud workloads from advanced attacks and ransomware using the high-fidelity, multi-layer defence add-on – VMware vDefend Firewall and Advanced Threat Prevention. Demo included! 
Expand your VMware Footprint with Smarter Storage Solutions 
Discover how to help customers maximise the return on their VMware investment with the right storage strategy. Learn how Broadcom’s modern, virtualised storage solutions can enhance performance, stability, and efficiency while reducing storage cost and complexity – so they can accomplish far more and spend far less. 

The Journey from VVF to VCF 9 
Turn upgrade conversations into sales success by understanding the key drivers behind the customer journey from VMware vSphere to VMware Cloud Foundation 9 (VCF 9). Learn how full VCF 9 platform adoption delivers clear business results by simplifying IT, breaking down org and tech silos, and giving application teams the freedom to innovate.  
Drive success with VCF 9: Compete and win with Broadcom Advantage Program
Join Arrow & Broadcom experts on 19th May at 11:00 a.m. CET for an exclusive update on the Broadcom Advantage Program. Go beyond program benefits and renewals to gain practical insights, tools, and guidance to deliver real customer value with VMware Cloud Foundation 9 and drive sustainable, long-term growth.
Your host and special guests
Harry Warn
Sales Director, Strategic Alliances EMEA at Arrow ECS

Leading VMware by Broadcom partnerships. I drive growth through strategic collaboration, partner enablement, and go-to-market execution. With a strong background in enterprise tech I work closely with our ecosystem to deliver customer value.​
Tomas Michaeli
Technical Strategy Lead at Broadcom

Driving commercial and partnership success across Nordics & CEMEA. 10+ years at VMware & Broadcom, delivering large-scale projects in public, financial, and manufacturing sectors. Expert in technology strategy, solution architecture, and cross-industry impact.
Jan-Patrick Rinne
Sales Director, Strategic Alliances EMEA at Broadcom

Leading Broadcom’s EMEA SMB business, shaping strategy and growth across the region. He works closely with partners to align their efforts with SMB customer needs, driving adoption, engagement, and measurable business outcomes, while strengthening Broadcom’s ecosystem and delivering maximum impact across the portfolio.
Sofia Kupriy
Channel Strategy & Operations Lead EMEA at Broadcom

Driving partner success in the VMware ecosystem. She helps solution providers align with the Broadcom Advantage Partner Program and VMware Cloud Foundation, translating strategy into action. Sofia’s expertise in partner enablement and go-to-market execution empowers organisations to accelerate adoption, maximise value, and strengthen channel relationships.

Did you enjoy the webinars?
We’d love to hear your thoughts! Please complete this quick survey and let us know how we can make future webinars even better for you.
© 2026 Arrow Electronics, Inc. All rights reserved        Privacy Policy    Terms & Conditions    Cookie Policy    Legal & Trademarks