IBM success stories
Explore IBM Success Stories, where we showcase how businesses across various industries have leveraged IBM's innovative technologies to overcome challenges, drive growth, and achieve remarkable results. Discover how IBM solutions have empowered these organizations to enhance their operations, improve efficiency, and stay ahead.
Thunai automates customer support with IBM Confluent

Thunai implemented IBM Confluent to create a streaming-first AI platform that processes customer conversations, CRM events and support workflows in real time. By providing fresh, reliable context to AI agents through its continuously updated knowledge base, Thunai automates Level 1 customer support, assists agents during live interactions and accelerates issue resolution across voice, chat and email channels. The solution has enabled 70-80% automation of L1 support queries while reducing resolution times from hours to minutes, creating a scalable foundation for future AI-driven customer service innovation.
For more information contact:
Darja Desyatnik
+372 5567 4447
Business Development Manager, IBM
Arrow ECS Baltic
Einars Gevelis
+371 26 556 119
Business Development Manager, IBM
Arrow ECS Baltic
© 2026 Arrow Electronics.