Sami Laurila
GTM Leader Northern Europe, Identity & AI Technology
Sami Laurila leads go-to-market for Identity and AI technologies across Northern Europe at Rubrik. He works with organisations on one of today’s biggest cybersecurity challenges: how to keep critical data and identity systems secure, resilient and recoverable when attacks happen.
With a background spanning data security, cyber recovery, identity resilience and secure agentic AI, Sami brings a practical, business-focused perspective to cybersecurity. He is a frequent speaker on identity, AI and cyber resilience — and particularly enjoys turning complex security topics into conversations that actually make sense.