Agents Of Change 2026 . 4th November . Central Hall Westminster
to go · limited places
The market has moved. Have you?

Last year, we explored where AI was going.

This year, we're focused on what happens next.

Agents of Change is Arrow's flagship partner event, bringing together 300+ partners, vendors and industry leaders for a day focused on real-world impact, practical insight and actionable outcomes.

What to Expect

  • Inspiring keynote sessions from leading technology vendors
  • Interactive panel discussions featuring industry experts
  • Real-world AI and customer success stories
  • Practical insight into growth, security and transformation
  • Hands-on networking opportunities in the Vendor Village
  • Honest conversations about what is driving results and what isn't
Who Should Attend?

Technology leaders, business decision makers, sales teams, technical specialists and partner organisations looking to understand how emerging technologies are delivering real business value.

Whether you're building your AI strategy, scaling existing solutions or identifying new opportunities for growth, Agents of Change is designed to help you move from intent to action.

Are You an Agent of Change?

AI ambition is everywhere. Action is what sets leaders apart.

Join us on 4th November and discover how industry leaders are turning AI ambition into business outcomes. Register today and be part of the conversation shaping what's next.

EVENT DETAILS:

Date: Wednesday 4th November 2026

Time: 9am- 5pm

Location: Central Hall Westminster, Storey’s Gate, London SW1H 9NH
Register here to secure your spot
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By taking part in this event, participants confirm that the event(if applicable) is in compliance with their employer's policies. Participants confirm they have permission to attend corporate hospitality events hosted by Arrow and/or its vendors. Recipients and their employers are responsible to declare any reward received on their tax return for the applicable tax year. Arrow is not responsible for any tax liability incurred by the participant(s) in this event.
Explore the full agenda below and discover what's in store throughout the event.


8:30am – 9:30am:  Registration & Networking

Collect your badge, grab a coffee and begin building connections across the Arrow ecosystem.


9:30am – 9:40am: Welcome to Agents of Change: From Intent to ACTION delivered by John Nolan, Head of Channel Sales & Development at Arrow.


9:40am – 10:20am: Two industry voices. Two perspectives. One honest conversation.

Everyone has an AI strategy. Not everyone agrees on what success looks like.
In this lively head to head discussion, Anthony Dobson and Sara Yirrell challenge conventional thinking around AI adoption, customer demand and industry readiness. From hype versus reality to opportunity versus risk, expect an honest exchange of views and a fresh perspective on the trends shaping the future of technology and the channel.

Speakers: Anthony Dobson, Regional Director UK & I, Arrow
Sara Yirrell, Freelance Editor/Writer & Consulting Editor, CRN UK


10:20am– 10:50am: Reframing the AI Narrative

Why people & services create the real value

Speaker: Ben Taylor, Sales Director at Arrow


10:50am – 11:05am: IBM Keynote | The AI Reality Check

What separates experimentation from impact.

Speakers: Mark Osborn, Principal, EMEA Data & AI Ecosystem Leader
IBM Technology EMEA
Tamara Tatian, AI Architect - EMEA Technical Sales Leadership team, IBM Data Platform


11:05am – 11:50am: Break in the Vendor Village

Meet with vendors, exchange ideas and uncover new opportunities across the technology ecosystem.


11:50am – 12:10pm: The Platform Advantage

How ArrowSphere and AI are helping partners scale, differentiate and grow.

Speaker: Oliver Harvey-Jones, Director of Cloud UK & I at Arrow


12:10pm – 12:25pm: Microsoft Keynote | What Good Looks Like

Lessons from organisations successfully adopting AI at scale.

Speaker: David Bowen, Global Partner Development Director at Microsoft


12:25pm – 12:55pm: LIVE ON STAGE: Behind the Tech Stack with Equinix, HCLSoftware, NetApp, Check Point & CA

What customers are asking for, investing in and deploying today.

Host: Alex Kennedy, Strategic Alliances Director at Arrow


12:55pm – 1pm: Citrix Vendor Spotlight

Practical insight from the front line of digital transformation.


1pm – 1:15pm: Dataminr Keynote | AI-Powered Real-Time Event, Threat & Risk Intelligence

As AI takes on more security decisions, Gerald explores why the role of today's leaders is shifting from managing threats to defining risk.

Speaker: Gerald Caponera SVP at Dataminr. 


1:15pm – 2:15pm: Lunch & Networking

Take the opportunity to connect with peers, explore the Vendor Village and continue the conversations shaping the future of the channel.


2:15pm – 2:35pm: AI, Agents & What Customers Are Missing

Join Brian Madden, VP and Futurist at Citrix, for a practical discussion on the AI challenges customers are facing right now. From agent governance and visibility to partner opportunities and customer outcomes, discover why the biggest AI problem isn't strategy, it's knowing what's already happening inside the environment. Expect actionable insights, real world examples and clear next steps for partners.

Speaker: Steve Shakespeare, Director: UK&I Strategic Growth Solutions at Arrow, Brian Madden, VP & Futurist, Citrix


2:35pm – 3:05pm: LIVE ON STAGE: Behind the Tech Stack with Fortinet, Tenable, Dell & Symantec

What organisations need to protect, modernise and scale with confidence.

Host: Alex Kennedy, Strategic Alliances Director at Arrow


3:05pm – 3:10pm: Bitdefender Vendor Spotlight: The Breach

When one moment changes everything.


3:10pm – 3:30pm: What's Hot and What's Not

A live version of Arrow's What's Hot series, where guests face tough questions and even tougher chilli sauces. Expect honest opinions, industry insight and unfiltered views on what's making headlines and what really matters.

Hosts: John Nolan, Head of Channel Sales & Development at Arrow & Scott Slack, Head of Strategic Accounts & MSP at Arrow


3:30pm – 3:45pm: Entrust Keynote | Trust in the Age of AI

Why identity, security and confidence matter more than ever.

Speaker: Robert Hann, VP Technical Solutions, Entrust


3:45pm – 4:05pm: What Happens Next?

The biggest opportunities, priorities and actions partners should take into the year ahead.

Speaker: Anthony Dobson, Regional Director UK & I at Arrow


4:05pm – 5:05pm: Networking Drinks in the Vendor Village

The perfect opportunity to reflect on the day, share ideas and build valuable new relationships.
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