General Information

What is the Citrix mid-market and SMB agreement that goes into effect on March 3, 2025?

As of March 3, 2025, Arrow will assume responsibility for providing all sales of Citrix licenses for Citrix mid-market and SMB business in North America and Europe.

What is the Citrix sole distributor agreement that goes into effect on June 2, 2025?

Beginning on June 2, 2025, Arrow will serve as the sole Citrix distributor for all channel partners in North America and Europe.

Who is Arrow Electronics?

Arrow is a leading global technology distributor that sources and engineers technology solutions for thousands of leading manufacturers and service providers. With global 2023 sales of $33 billion, Arrow’s broad portfolio spans the entire technology landscape, helping customers design, distribute and deploy forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com/globalecs.

Why did Citrix decide to pursue this agreement?

Citrix’s new channel partner-driven go-to-market model for mid-market and SMB customers creates greater growth opportunities and more flexibility for Citrix channel partners. Moving forward, when engaging with mid-market and SMB accounts, Citrix channel partners will work exclusively with Arrow. When engaging with enterprise accounts, channel partners will continue to work with Citrix, with Arrow serving as a distributor.

Will the current support my customers are getting change?

Customers will continue to receive support and software maintenance from Citrix. To ensure the success of this new agreement, Citrix will also be making an incremental multimillion-dollar investment in partner-dedicated technical resources and channel partner support teams.

Quoting / Distribution

Can I still buy Citrix through my usual distributor?

Starting March 3, 2025, you may only transact with Arrow for Citrix commercial accounts. For Citrix Enterprise accounts there are no distribution changes planned prior to June 2. After June 2, Arrow will be the sole authorized distributor for Citrix Enterprise accounts in North America and Europe.

I have never worked with Arrow; do I need an agreement/contract?

Yes, you will need to be established as a channel partner to transact with Citrix commercial accounts. If you are located in North America, you can start the process here. If you are in Europe, you may begin the onboarding process here.

Is anything changing on how I obtain a quote?

Yes. Beginning March 3, 2025, for Citrix commercial accounts you should work with Arrow to obtain a quote. For Citrix enterprise accounts, you may still obtain quotes from any active Citrix distributor. Beginning June 2, 2025, all quotes in North America and Europe must be obtained through Arrow.

Who is Arrow Electronics?

Arrow is a leading global technology distributor that sources and engineers technology solutions for thousands of leading manufacturers and service providers. With global 2023 sales of $33 billion, Arrow’s broad portfolio spans the entire technology landscape, helping customers design, distribute and deploy forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com/globalecs.

If I need a quote for a customer renewal, can I still use the distributor that I used for the original deal?

Beginning March 3, 2025, for Citrix commercial accounts you should work with Arrow to obtain a quote. For Citrix enterprise accounts, you may still obtain quotes from any active Citrix distributor. However, beginning June 2, 2025, all quotes in North America and Europe must be obtained through Arrow.

Can I buy direct from Citrix instead of using a distributor?

No.

Rebates

What discount / rebate will I get on customer deals that are not Citrix enterprise accounts?

Arrow will be establishing its own partner program and incentives. Please watch for more information coming soon.

If an original order was booked with a distributor prior to June 2, 2025 when Arrow becomes Citrix’s sole distributor, who will Citrix require payment from for the future year’s annual billings to release the Fusion Partner rebate?

The incumbent distributor will remain responsible for payment of those future annual billings to Citrix.

Information For Channel Partners That Currently Do Not Transact Through Arrow

What is changing for Citrix channel partners?

Beginning on June 2, 2025, Arrow will serve as the sole Citrix distributor for all channel partners in North America and Europe.

If I currently use another distributor for my Citrix products, how do I transition my business to Arrow?

To ensure continuity of business, Arrow strongly recommends creating an account now. This will ensure you are set up in the system prior to the cutover date. North America partners can register here. European partners can register with Arrow here.

How long will it take to onboard with Arrow?

Onboarding times can span from 48 hours to several days, depending on the information provided and credit check. Arrow encourages all Citrix partners to register now to become an Arrow partner to avoid any delays in business.
North America partners can register here.
European partners can register with Arrow here.

What will happen to my current orders if they are not delivered by the transition deadline?

The incumbent distributor will remain responsible for delivering on any orders placed prior to the March 3, 2025 and June 2, 2025 dates.

Information For Channel Partners That Are Already Arrow Partners

Do I need to do anything if I already use Arrow as my Citrix distributor?

Beginning on June 2, 2025, Arrow will serve as the sole Citrix distributor for all channel partners in North America and Europe. If you are an active channel partner with Arrow and have transacted within the last 24 months, no onboarding action is needed.

Can I continue identifying net new customers?

Yes. For opportunities with potential net new Citrix commercial accounts, please work with Arrow directly.

Further Questions

What resources are available to help with this transition?

If your question is not answered within this FAQ, please submit your question via the form below and an Arrow representative will contact you shortly.
North America – submit question
Europe – contact us