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Keynote
Time: 10:10 - 10:35
Topic Speaker
AI - the good, the bad and the ugly
Name and Company
Sebastian Back
Sales Engineer, Check Point Switzerland
Room Name
The Visionary Hub
Sebastiaan Bäck
Sales Engineer, Check Point Switzerland
Sebastiaan Bäck is a highly experienced Sales Engineer with more than 20 years in the cybersecurity field. His career spans a wide range of roles—from hands-on offensive operations in military and clandestine settings to defensive cybersecurity strategies and operations. Transitioning to the vendor side of the industry allowed him to fully leverage his commercial strengths and build a strong network of professional and channel partnerships.
Known for translating complex cybersecurity concepts into practical, easy-to-understand solutions, Sebastiaan focuses on vision, strategy, and operational excellence. He believes that successful enterprise business is about understanding people—knowing when, where, and why to act. His approach combines strategic insight with emotional intelligence, making him not only effective in sales engineering but also a valued advisor and sparring partner for C-level executives.
In addition to his technical and strategic roles, Sebastiaan is an active keynote speaker at cybersecurity conferences, where he shares insights on future trends, innovation, and how to turn vision into actionable results.
TOPIC
Let’s talk about Artificial Intelligence (AI). It has become an integral part of our daily lives – we use it, we accept it, and we benefit from its advantages. But how many of us truly understand how it works? And how many recognize the potential dangers it already poses? In this keynote, we will dive deep into the threat scenarios that arise from the use of AI. We will explore how these technologies can be misused, the risks they present to businesses, individuals, and society, and why it is crucial to proactively define a clear strategy to address these challenges. Join us to learn how you can protect yourself and your organization while responsibly leveraging the opportunities AI offers
WELCOME TO OUR EVENT
Nov 6th, 2025
The Hall, Dübendorf - Zürich
