Breakout Session 4

13.45 - 14.15
TOPIC
NAME AND COMPANY
ROOM
FOCUS AREA
Vision and Mission in the era of the Digital Plus Economy
Dario Debarbieri, VP & Head of Marketing, HCLSoftware
The Bar

Vision and Mission in the era of the Digital Plus Economy
Dario Debarbieri, VP & Head of Marketing, HCLSoftware
Dario Debarbieri, VP & Head of Marketing, HCLSoftware, has over 20 years of experience with IBM in multiple senior executive roles across multiple countries and geographies where he lived with his family, including North America, Europe, Latin America, Middle East, Africa and Australia. His experience includes Software Marketing & Strategy across multiple IBM business units including Watson, Cloud, Blockchain, IOT, Customer Experience and Vice President of Digital Sales for IBM North America.

Post that he moved on as CEO of Asia Pacific for Enterprise Outsourcing based in Melbourne, Australia and lastly he proudly joined HCL Software where he led Unica Sales for EMEA/LATAM growing the NL revenue by 201% YOY and most recently he was the Head of Marketing, Business Partner ecosystems and SDR for HCL Software EMEA/LATAM & Japan.

He has vast experience and thorough understanding of the Software industry and is a proud member and consulting advisor to the CMO Council. An experience that will help us elevate our HCL Software brand, market presence & penetration and grow our overall revenue. Dario is also a proud father of 2 (Lucas 22 and Maia 20), a mountain climber, mountain biker, skier, kite surfer “radical learner” and a passionate soccer player & fan.

WELCOME ON NOVEMBER 5th
© 2026 Arrow Electronics.