Turn a 30-day Microsoft 365 Copilot trial into lasting customer value
SMB customers experience Microsoft 365 Copilot Business in the flow of everyday work. Your customers can test Copilot in real emails, meetings, documents, presentations and data, then use what they learn to make a confident decision about what comes next.
Start small. Prove value. Protect the data. Scale with confidence.
What is Arrow's new Copilot in 30 Campaign?
Arrow's Copilot in 30 Campaign is a partner-led, customer-driven and Arrow-enabled campaign designed to move customers from curiosity to measurable outcomes. It combines customer targeting, campaign outreach, trial activation, guided adoption, usage reviews and conversion planning in one repeatable motion, so you can launch quickly without building everything from scratch.
Why run Copilot in 30?
- Create demand and pipeline: Use a clear, outcome-led story to open conversations with new-to-Copilot customers and accounts ready to expand adoption.
- Prove business value: Help customers measure time saved, faster content creation, better meeting follow-up and easier access to information.
- Improve adoption: Keep users engaged with guided scenarios, daily prompts, check-ins and a simple Teams channel experience.
- Build recurring opportunities: Turn successful evaluations into paid Copilot seats, security and governance projects, user adoption services and ongoing optimisation.
- Differentiate your offer: Lead with a measurable productivity outcome rather than a licence-only conversation.
How Arrow supports you
Arrow helps you make the campaign practical and repeatable. Your Arrow PDM can provide the campaign assets, help you interpret ASPX and renewal signals to prioritise customers, and connect you with playbooks, specialists and guidance for activation, adoption and conversion. Arrow and Microsoft specialists can also support selected customer briefings, funding conversations, and Purview and security opportunities.
What’s included in the Campaign in a Box?
- Partner playbook covering targeting, trial details, activation and conversion
- Customer-ready campaign emails, landing page copy, social posts and webinar invitations
- A customer trial guide and admin setup guidance
- Four weeks of adoption prompts and ready-to-use Teams channel posts
- Prompting guides, role-based examples and practical Copilot scenarios
- Battlecards, one-pagers and security and Purview conversation starters
- Measurement and follow-up guidance to help turn usage into a value conversation
Help customers adopt Copilot securely
Security and governance should accelerate adoption, not hold it back. The campaign helps you start conversations about data classification, permissions, sensitivity labels, data loss prevention and visibility into AI usage. By pairing productivity outcomes with the right controls, you can help customers scale Copilot with confidence.
Ready to launch Arrow's new Copilot in 30 Campaign?
Get the ready-to-use assets, guidance and Arrow support you need to identify priority customers, launch their 30-day experience and turn proven value into long-term adoption.
The Microsoft 365 Copilot Business trial provides 25 seats for 30 days for eligible customers. Trial availability and partner funding are subject to Microsoft terms, eligibility and programme availability. Trials are set to convert to a paid subscription by default, so renewal settings should be reviewed with the customer before the trial ends.
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