Arrow Amplify on Tour

Amplify on Tour

Grow Your Microsoft Cloud Business

Date: Wednesday 10th June 2026

Time: 9am - 5pm followed by networking

Location: The Brewery, 52 Chiswell Street, London, EC1Y 4SD

Amplify on Tour is back. Get ready for a day of insight, discussion and connection. This Microsoft focused event, hosted by Arrow, is created for channel partners looking to grow their cloud business. It’s an opportunity to explore ideas, share experiences and connect with the people who can help move your business forward.

You’ll hear directly from Arrow and Microsoft leaders, get independent market insight from industry analysts, and explore practical ways to develop your cloud practice. Whether you want to sharpen your AI strategy, strengthen your security offer, or get more from your Arrow partnership, you’ll leave with clear, actionable next steps.

In the afternoon, we’ll have Arrow X Channel Chat. No slides, no scripts. Just honest conversation about what’s working, what’s not, and where the opportunities are right now. It’s a chance to ask questions, share experiences and leave with ideas you can act on immediately.

Why Attend Amplify on Tour?

Join Arrow and Microsoft for a free one-day event designed exclusively for Arrow partners and prospects. Discover how partnering with Arrow can help you grow your Microsoft practice and develop your cloud business.

Event Highlights:

Keynotes: Hear directly from Arrow and Microsoft on current priorities and partner opportunities
Independent market insight: Analyst perspectives from IT Europa and Oaka on where the market is heading
Breakout Sessions: Four practical, focused tracks:
AI Business Solutions
Cloud and AI Platform
Security
Getting the Most from Distribution
Arrow X Channel Chat: Hosted by Marc Sumner, with live podcast recording throughout the day and two afternoon panel sessions focused on open, unscripted discussion.
Networking: Connect with peers, the Microsoft team, and Arrow throughout the day

Agenda at a Glance:

09:00 Registration
09:30 Welcome and introductions
09:50 Microsoft
10:20 Market Insights from IT Europa and Oaka
11:10 Break
11:30 Breakout sessions
12:55 Lunch and networking
13:45 Breakout sessions
15:10 Break
15:30 Afternoon round up
15:40 Arrow X Channel Chat
16:50 Closing remarks
17:00 Partner Connect — networking until 6:30pm

Secure Your Place Now

Spaces are limited and demand is high. Reserve your free place today and take the next step in building your Microsoft cloud business with Arrow:

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**By taking part in this event/initiative/promotion, participants confirm that the event and reward (if applicable) is in compliance with their employer's policies. Participants confirm they have permission to attend corporate hospitality events hosted by Arrow and/or its vendors. Any reward accepted under this initiative will be classed as ‘benefits in kind’. Recipients and their employers are responsible to declare any reward received on their tax return for the applicable tax year. Arrow is not responsible for any tax liability incurred by the participant(s) in this event/initiative or promotion.

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