Amplify on Tour
Grow Your Microsoft Cloud Business
Date: Wednesday 10th June 2026
Time: 9am - 5pm followed by networking
Location: The Brewery, 52 Chiswell Street, London, EC1Y 4SD
Amplify on Tour is back. Get ready for a day of insight, discussion and connection. This Microsoft focused event, hosted by Arrow, is created for channel partners looking to grow their cloud business. It’s an opportunity to explore ideas, share experiences and connect with the people who can help move your business forward.
You’ll hear directly from Arrow and Microsoft leaders, get independent market insight from industry analysts, and explore practical ways to develop your cloud practice. Whether you want to sharpen your AI strategy, strengthen your security offer, or get more from your Arrow partnership, you’ll leave with clear, actionable next steps.
In the afternoon, we’ll have Arrow X Channel Chat. No slides, no scripts. Just honest conversation about what’s working, what’s not, and where the opportunities are right now. It’s a chance to ask questions, share experiences and leave with ideas you can act on immediately.
Why Attend Amplify on Tour?
Join Arrow and Microsoft for a free one-day event designed exclusively for Arrow partners and prospects. Discover how partnering with Arrow can help you grow your Microsoft practice and develop your cloud business.
Event Highlights:
- Keynotes: Hear directly from Arrow and Microsoft on current priorities and partner opportunities
- Independent market insight: Analyst perspectives from IT Europa and Oaka on where the market is heading
- Breakout Sessions: Four practical, focused tracks:
- AI Business Solutions
- Cloud and AI Platform
- Security
- Getting the Most from Distribution
- Arrow X Channel Chat: Hosted by Marc Sumner, with live podcast recording throughout the day and two afternoon panel sessions focused on open, unscripted discussion.
- Networking: Connect with peers, the Microsoft team, and Arrow throughout the day
Agenda at a Glance:
- 09:00 Registration
- 09:30 Welcome and introductions
- 09:50 Microsoft
- 10:20 Market Insights from IT Europa and Oaka
- 11:10 Break
- 11:30 Breakout sessions
- 12:55 Lunch and networking
- 13:45 Breakout sessions
- 15:10 Break
- 15:30 Afternoon round up
- 15:40 Arrow X Channel Chat
- 16:50 Closing remarks
- 17:00 Partner Connect — networking until 6:30pm
This event is now fully booked.
To join the waiting list, please contact zoe.lane@arrow.com and we'll be in touch if a place becomes available.
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